Trend Forecasting
“Catch the next wave before it catches you !”

The world is your oyster!

Trend watching is about observing and understanding what’s already
happening. Now at ESMOD Dubai you can become the next trend forecaster.

The more trends you track, the more able you are to put these trends into
context, the more guidance you'll have in communicating your ideas
within your professions. When you have a broad point of view, even tiny
observations start to make sense.

• Why is something happening?
• Why was it introduced?
• Why do consumers like it?
• Or why do they hate it?

Questions like these will become more tangible once you are revealed
at ESMOD Dubai the secret methods of trend watching and applying them
into concrete applications within your industries.

Trend Forecasting at ESMOD Dubai will predict, and locate Dubai in a
global world that is rapidly innovating through your own digital lens.
If you’re searching for a better insight into the world of trends and
mainstreams, don’t miss our STEEP forecast.

*STEEP (social, technological, economical, environmental, political)

LATE AFTERNOON CLASS

About 2.30Hrs/week
1 session per week Duration: 2 months per stage
(all year long as well as holydays & summer)
Target audience : Fashion conscious & Professionals.

Next session date to be announced

Registration form

Course Description

This course teaches students to improve their fashion forecasting ability
through a combination of research, analysis and presentation.
Topics include a study of the forecasting process, current forecasting
tools, and the importance of distinguishing fashion hype from true
directional signals. Case studies are included to enable students to
practice their forecasting skills. This course aims to introduce student to
Trend Forecasting and its relationship to new developments within design
industries. Through a combination of lectures, seminars and assessment
activities students will analyze the relationship between consumer
behaviors; the course will highlight main trends happening in Dubai as a
reflection to global trends in the fashion industry and design world.

Topics include: What is trend forecasting? Its role and applications to
industry; examining social trends and utilizing cultural analysis;
Consumer behavior and market applications; applying trend information
to the fashion and textiles industries.

Student Outcomes

The students will learn the fundamental techniques in order to research,
select and comprehend the necessary information to forecast style and
color trends for future seasons.

The above course will be given through 3 stages each stage will be
taught within a period of 8 weeks. One class per week, each class we
be lectured for 2 to 3 hours.

Classes are mainly practical and are based on a one-on-one learning
process. Each class starts with a 15-minute lecture introducing main
themes on the topic. Lectures are very visual and animated using video
and PowerPoint presentations.

STAGE ONE: DUBAI TREND FORECASTING
1 session per week Duration: 2 months
Wednesday from 5.00 pm to 7.30 pm

During this stage students will be looking at DUBAI from a global
perspective and studying its fashionable elements. This will be achieved
gradually by allowing students to train their eyes through their personal
digital camera. Each student will eventually create a mood board telling
his/her own vision on DUBAI.
It is very essential that the mood board has within associations with
global trends and happening catwalks.
This stage will mainly focus on Dubai trends such as interior design,
architecture, music, fashion, lifestyle, etc.

STAGE TWO: TREND FORECASTING VISUAL COMMUNICATION
1 session per week Duration: 2 months
Wednesday from 5.00 pm to 7.30 pm

At this stage students will pull out hundreds of images from current
magazines of their choice. Eventually students will comprehend the
power of image in telling a story about life style and cultural changes.
At a second stage images will be narrowed to 3 main images after each
student learns to edit his/her images into telling a story.
Here the student is being introduced to the process of trend forecasting
and styling. Students will then understand that the 3 images (after being
edited, cropped, and worked on using manual and digital tools)
should be main sources of: color, shape, texture, and mood inspiration
for a collection. At a third and final level, students will create a short
paragraph describing the trend and its elements using catchwords and
headline titles.

STAGE THREE: TREND FORECASTING STYLING PACKAGE
1 session per week Duration: 2 months

Using the above created mood board; students will now use the images to
form a color code for the season. In addition students will collect fabrics
that translate the images and the season, focusing on texture, form,
details, and mood. At a final stage each student is asked to illustrate by
drawing (2d on paper) one outfit head to toe.