Marketing field

Buyer
The buyer must find the best product
at the best price while respecting the
buying strategy determined by the firm's
buying director. He establishes buying
plans, negociates the prices of finished
or manufactured products as well as the
delivery delays. He chooses garments
according to his clients demands, current
fashion trends and the past season's sales
results. The buyer is reponsible for the
garment quality control as well as forseeing
the amount to order.

Marketing director
In step with marketing changes and with
information obtained through sales
experience, the marketing manager must
analyse social trends (consumer needs,
behavior, motivation) and competiton.
He establishes the firm's strategy, product
politics as well as the label's image.
He defines the marketing objectives (gross
profit margin, sales development…).
He advises, informs and orientates product
managers and designers.

Creation fields

Merchandiser
Responsible for the label's image, his
product and marketing knowledge as well
as the current market trends which enable
him to define the structure and
merchandising. The merchandiser must
have good knowledge of fashion design.
He sets up a coherent form of
merchandising in a network of stores
(window display, setting up the layout and
display of products in the stores,
background music…). He supervises
the creation of all publicity supports for
every store.

Sales director
The sales director works with the marketing
director and the product managers.
He is in charge of the client follow-up,
product development within department
stores and retailers. He is responsible for
commercial prospecting. He presents the
collection at international fashion fairs and
in show-rooms. The sales director also
collaborates with the development of the
collection with information of sales results.