Communication field

Communication Director
He develops the firm's communication
politics (sales tools, arguments, fashion
fairs, advertising) and organizes product
launching. He works with advertising
agencies to determine the promotional
campaigns.

Artistic director
His work is to create or develop a
product's or a label's image through a
fashion show, an advertising campaign or
a television show.

Communication field

Press agent
His goal is to make fashion designers
known to the public and to promote their
image through specialized magazines.
The press agent is in close contact with
journalists, a close link between their
readers or their public.

The press agent is the connection between
the fashion firm and the medias, being an
important source of information.
He also manages the organization of fashion
shows (writing the program, guest list, mailing
invitations …).